2017 年H&M春季型格精選系列由加拿大的歌手威肯(The Weeknd)挑選必備單品。Abel Tesfaye (威肯The Weeknd)表示:「當我為H&M 春季型格精選系列挑選單品時,考慮的是當今男士的著裝方式。尋求幹練和休閒之間的平衡,並注重體現細節。」

在宣傳短片中,威肯(The Weeknd)闡述對自己形象風格的見解,介紹他的靈感來源以及創作過程,並將洛杉磯市作為其中一個很重要的元素,結合實用性、街頭風與修身剪裁。系列將於3 月2 日起於設有男裝部門的H&M 門市發售。

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